Cultural Concept： Our determination is our resources, and our faith is our future.

Haitong Idea：Science and technology is taken as guide and the inexhaustible resources.

Enterprise spirit： Self-reliance, hard work, innovation, and constant development.

Enterprise Atmosphere：Being rigorous, realistic, united and innovative

Enterprise Tenet：Quality first, credit upmost, facing the whole country, and going to the world.

Staff Oath: Being loyal to the duties, united, realistic, innovative and dedicated.