Cultural Concept： Our determination is our resources, and our faith is our future.
Haitong Idea：Science and technology is taken as guide and the inexhaustible resources.
Enterprise spirit： Self-reliance, hard work, innovation, and constant development.
Enterprise Atmosphere：Being rigorous, realistic, united and innovative
Enterprise Tenet：Quality first, credit upmost, facing the whole country, and going to the world.
Staff Oath: Being loyal to the duties, united, realistic, innovative and dedicated.